Netflix to tie up with MS for cehaper ad- supported subscriptions

Microsoft will serve all of Netflix’s advertising requirements as its worldwide advertising technology and sales partner.

Netflix has teamed up with Satya Nadella-run Microsoft for its new commercial subscription plan for its over 221 million customers after suffering from a declining user base.

In order to support all of Netflix’s advertising requirements as “we work together to establish a new ad-supported service,” Greg Peters, COO and Chief Product Officer, Netflix, announced that Microsoft will be its worldwide advertising technology and sales partner.

The streaming service stated in April that it will be introducing a new, less expensive, ad-supported subscription option for consumers in addition to the existing ads-free basic, standard, and premium plans due to weak growth and recent employee cutbacks.

 

Customers will have additional alternatives to access Netflix’s acclaimed content from launch, according to Mikhail Parakhin, President of Web Experiences at Microsoft.

 

“Marketers that choose Microsoft for their advertising needs will have access to both the Netflix audience and the restricted connected TV inventory. Netflix advertising is only available through the Microsoft platform “He spoke.

 

The long-term objective is obvious, according to Peters, “more choice for consumers as well as a premium, better-than-linear TV brand experience for advertisers,” even if it is still early in the process.

 

After reporting a loss of 2 lakh paying customers in the first quarter of 2022 — its first subscriber drop in more than a decade — Netflix’s shares fell by 20%.

 

Additionally, Netflix projected a 20 lakh global paying subscriber loss for the second quarter (Q2).