Everything You Need To Know About Generation Alpha

The people who belong to Generation Z were born between the mid- to late-1990s and 2010 (though some say this cohort extends through 2025). More than either the Baby Boomers or the Millennials, Generation Z makes up 25% of the U.S. population, according to a recent Forbes article (which provides a more limited definition of Generation Z). Those born after 2010 are referred to as members of Generation Alpha, which is occasionally used alternatively with Generation Z. The New York Times reports that 2.5 million members of Generation Alpha are born every week, and by 2025 there will be greater than 2 billion Alphas worldwide.

Here are five things to remember regarding people in these younger generations,

1. They will never have experienced life before social media.

It’s true that some of the more senior members of Generation Z may recall moments from the past several years that don’t include using social media. However, the majority of those people, and most definitely everyone in Generation Alpha, merely will not be conscious of a world without social media.

2. To suggest that they instinctively understand technology is an exaggeration.

The newest generations appear to have an innate understanding of technology from birth. In fact, people of Generation Z (and Generation Alpha when they reach adulthood) don’t even consider technologies to be tools, but rather actively incorporate them into their daily life. Experts think Generation Alpha students may start school earlier and stay in school longer than their predecessors, perhaps because of this.

3. They won’t have experience shopping in a store.

From $75 billion in 2014 to $104 billion in 2015, the U.S. mobile commerce market increased, accounting for 25% and 30% of the overall e-commerce market, respectively. Given that more consumers are becoming accustomed to making purchases using their smartphones and tablets, we can safely anticipate that these numbers will increase this year. In light of this, it is difficult to imagine how large the m-commerce (and e-commerce, for that matter) markets would be after members of Generation Z and Generation Alpha reach adulthood. It’s safe to assume that these people will conduct most of their buying online.

4. Concerned about finding employment

If you thought being a child was challenging, try worrying about finding employment after university before you even finish high school. Getting a job after graduation is the main issue for almost one third of Generation Z students. They may be more aware of what’s going on in the world as a result of technology. In any case, it’s clear that people in this younger generation, to put it mildly, prepare ahead.

5. They are business-minded.

The survey of Generation Z members revealed that more than half of them would prefer to launch their own company. We may expect that this trend will persist and that our youngest will be drawn to entrepreneurial pursuits and although individuals from Generation Alpha are still creeping, trundling, and bumping into walls.