Instagram has rolled out the ability to tag products in feed posts to everyone in the US. Previously, the feature was limited to creator and brand accounts but is now available to everyone with a public account in the US.
The Meta-owned social media platform said that products can only be tagged on public posts and not private ones. To add a product tag on a post, simply tap on ‘Tag people’ when you are creating a new post. You should then see an option to choose between ‘People’ and ‘Products’. Tap on products, then tap on the image in your post to start tagging. You should then see a list of products displayed, which you can filter by descriptors or product name. Once you find what you are looking for, simply tap on it and the image will be tagged. Repeat the process, if there are more products in the image. When you are done, hit ‘share’ to publish your post. In the blog post announcing the wider roll-out, Instagram said that they were “also working on ways for you to tag products in Stories”.
Instagram says the idea behind the feature is to support small businesses, and help them get more traction online.
