Reacting to a report that said it was entering into food delivery business, 10-minute delivery startup Zepto has issued a statement that this is not the case. A report on said Zepto had joined the 10-minute food delivery business as well, with a ‘Cafe’ in Mumbai. However, the company said it is testing a ‘Zepto Cafe format’ in Mumbai, where it is delivering ready-to-drink coffee, tea, and packaged snacks to customers.
In a statement, the company said, “We launched the Zepto Cafe format as a pilot a few weeks ago, and we’ve seen an incredible response from customers. We’re going to continue tweaking the model for quite some time so we can perfect the customer experience and unit economics before scaling.”
It further adds, “Let me clarify that we are not doing food delivery. This is a Café format, with ready-to-drink coffee, chai, and packaged snacks (like biscuits and sandwiches). We don’t want to get distracted from our core business by building a complex supply chain for food delivery, where it’s difficult to control quality.”