Offering an opportunity to access the internet in a language of their choice would have helped over 200 million Indians to go digital, said a new report on Thursday.
With 481 million internet users (as of December 2017), India has the second highest internet user base in the world after China and is expected to reach 500 million users by June 2018.
Internet in Indic languages would be a key motivator for 23% of internet non-users to go digital, said the report by not-for-profit industry body Internet and Mobile Association of India (IAMAI) and market research firm Kantar IMRB.
“Critical internet services like digital payments, basic e-commerce, online job search, etc. are extremely limited at present because of the lack of ease of conducting such activities in a language of choice,” the report said.
The findings are based on a survey of 60,000 individuals across 170 cities and towns and 15,000 individuals in 750 villages.
Globally, China has managed to achieve the highest number of internet users by using the Mandarin script for Internet content so much so that it is the second most popular language on the Internet after English.