East Bengal has found a new investor, and it is not from Manchester United

KOLKATA: A day after BCCI president Sourav Ganguly intimated that Manchester United would buy East Bengal, state chief minister Mamata Banerjee put all rumours to rest by declaring on Wednesday that the Emami Group will be the club’s new investor.

“Both parties came to me for tea today and have reached an agreement (to join hands together). East Bengal’s issues with playing in the ISL have been resolved as a result “In the presence of East Bengal and Emami Group officials, CM Banerjee told reporters. While the chief minister’s announcement released the cloud of doubt surrounding East Bengal’s future following the end of their tumultuous two-season partnership with previous investor Shree Cement Ltd, club officials welcomed the move, saying the priority would now be to form a “competitive” team for the new season.

“We have fallen short of expectations in the last two seasons for a variety of reasons. Our main focus right now is on building a strong and competitive team so that we can compete for the championship rather than finish last in the standings “Debabrata Sarkar, a top East Bengal official who attended the CM’s meeting in Nabanna.

The city-based multinational corporation expressed “pleasure” in the new endeavour and promised the club and its fans “the highest standards of the sport.” “For us, forming a partnership with a legendary football club like East Bengal is a source of great pride. We were inspired to build this relationship by Didi’s (chief minister) passion for sports, and we are grateful for Didi’s help in making it possible “Later, Emami Group director Aditya V Agarwal stated.