A fitness enthusiast and a go-getter by nature, entrepreneur Neha Motwani is the founder and CEO of Fitternity, India’s first and largest discovery and booking platform for fitness services.
Fitternity combines information, e-commerce and hyper local search that allow users to find, book and buy over 30,000 fitness services and products across Mumbai, Delhi, Bangalore and Pune.
An idea that was born from Neha’s weary experience as she set out on her fitness journey, has now blossomed into a platform that has everything you possibly need to achieve your fitness goals. Founded in 2014 and within a mere two years of existence, Neha has led this unique portal to successfully create a community for fitness enthusiasts, that is growing bigger and better each day, with users touting Fitternity to be India’s best fitness search engine. Her mission for Fitternity is to make fitness easy, accessible and affordable for Indians across classes, ages and interests.
Neha’s corporate experience, along with her MBA, has helped her combine her passions for fitness and entrepreneurship to create this start up that has already received two rounds of funding and is growing at a rapid pace. Constantly innovating, championing collaborations with like-minded brands, building a passionate team and driving great value for Fitternity’s partners, Neha Motwani has pioneered a product that concentrates on the organization and the possible streamlining of the fitness industry in India. Fitternity aims to keep learning and evolving the business to suit customer needs.
Before Fitternity, Neha worked with Aon Hewitt in talent and organisation consulting space and has over five years of experience across HR and Risk Consulting. Neha holds a Bachelor’s in Management Studies from Narsee Monjee College of Commerce & Economics and has a MBA from Wellignkar Institute of Management & Research.
What drove her to become an Entrepreneur?
Fitternity is a result of my weary experience of exploring fitness options. Fitternity is India’s biggest online fitness discovery and booking platform. It first functions as a directory for different kinds of fitness forms, with in-depth information like detailed descriptions, list of amenities at the respective centre, kind of fitness options provided, images and more. Added to this are services like healthy tiffins and personal trainers along with soon-to-be-launched categories of dieticians and nutritionists. These features allow our users to explore holistic fitness with over 8,500 listings for them to view across Mumbai, Delhi, Pune and Bangalore.
The platform then facilitates experience by allowing users book a free trial or schedule a VIP session to try the services and know whether it suits them. Keeping with our customer first approach, our dedicated and well-equipped Fitness Concierge assists them throughout this journey.
Finally, the platform becomes the best avenue for our customers to buy the fitness memberships of their choice. With easy payment options (credit/debit cards, netbanking, wallets, etc.) and clean invoicing, customers enjoy the convenience and accountable facility. We have also offered customers a hassle-free EMI payment option to allow them to buy memberships comfortably.
Our motto stems from these points to become: Explore – Try – Buy
To sum it up you could call us India’s biggest fitness services aggregator and buying platform for all fitness services.
The website was launched in early 2014 and after multiple business model pivots evolved into:
– A hyper-local online discovery and booking platform providing trials and membership discounts
– Holistic fitness aggregator including working out (gym, yoga, zumba, marathon, crossfit, etc.) and eating healthy (healthy tiffin services, healthy snacks, beverages etc.)
– India’s largest fitness marketplace with 8,500 listings across Mumbai, Bangalore, Delhi & Pune that has helped more than 100,000 customers access different fitness options
I have always been one to make work fun. I thoroughly enjoyed my stint in the corporate world but always wanted to explore the fun of starting something of my own. I decided to jump into entrepreneurship when the idea of Fitternity started taking shape. I have always loved fitness (in any form) and have always yearned for a smarter way to explore fitness. Fitternity was that answer I needed to meet my personal and professional goals.