Undoubtedly, these Brands Celebrate the Spirit & Grit of Women through their ‘Empowering’ Ads
Many brands have pledged their support for the cause of women’s empowerment, showcasing their efforts through their well-thought-out advertisements.
Through their empowering ad campaigns, some Indian brands have worked to advance gender equality and erase the discriminatory gender prejudices that have long persisted in the nation. These empowering advertising campaigns have served as reminders for women to break through the shackles of patriarchy and have provided a beacon of hope for a better tomorrow. Many brands have pledged their support for the cause of women’s empowerment, showcasing their efforts through their well-thought-out advertisements.
1. Vim’s Nazariya Badlo, Dekho Bartano Se Aage
This television commercial for Vim liquid wash was based on the typical Indian matrimonial setup, where the “earning and liberated” guy was under the harmful assumption that all his future wife was just destined to do was clean the dishes, and to impress the girl, he tries to offer some “help” in getting the dishes done. The lady grins at the guy and requests his independence in domestic responsibilities as well as the fact that she might be running late for work on certain occasions after their marriage. The entire incident altered the guy’s viewpoint of the lady’s individuality, which served as the inspiration for Vim’s “Nazariya Badlo, Dekho Bartano se Aage” advertising campaign.
2. Mohey’s Kanyamaan starring Alia Bhatt
An Indian wedding setting served as the backdrop for this television ad for Mohey’s bridal lehengas. Alia Bhatt, who portrayed the Indian bride, left the audience wondering why a girl is always considered as a ‘paraya dhan’, While viewers criticised the brand for making fun of Hindu wedding practises and the advertisement didn’t go over well with social media trolls, it undoubtedly provided a lot of enlightenment. At the conclusion of the advertisement, the bride, Alia Bhatt, urged the society to replace the traditional “Kanyadaan” ritual with “Kanyamaan”.
3. Saffola’s Rakhna Heart ka Khayal
Saffola’s ad campaign was a perfect example of role reversal when it comes to household chores. The ad portrayed a contemporary pair where the husband is taking care of his wife, breaking away from the usual gender role of a woman taking care of the husband and the family’s health. In the story, the husband is shown to be the one who worries about his wife’s heart and the stress she experiences at work. Despite his best efforts, he is unable to relieve her stress at work, so he ends up focussing on promoting his wife’s heart health by cooking healthy food. By challenging the pre-existing notions, Saffola’s ad campaign definitely made a place in the viewer’s hearts.
4. Dove India’s StopTheBeautyTest
Dove’s #StopTheBeautyTest took over the internet and the women welcomed the ad with a changed mind-set. Dove took a step forward and wrecked off all the pre-determined beauty standards that have been impacting the self-esteem of countless women out there. The ad guides us through harrowing, true tales of women experiencing rejection and judgement based on their appearance during the matrimonial process, and the effect this rejection had on their self-esteem. With millions of women supporting Dove’s #StopTheBeautyTest, this ad campaign became an instant hit in the country.
Kudos to the new age ad revolution that celebrates women, each second.
