Bournvita sends a message to parents with ‘forced packs’, check reactions

Cadbury Bournvita has recently released a new campaign —#FaithNotForce — which gives a strong reminder to society to recognise and nurture every child’s potential. The same was launched on Children’s Day and tries to educate parents so they would recognise the true talents of their children instead of forcing them into particular careers.

Making its point clear, the brand transformed the Bournvita jar and forced it to become something they weren’t destined to be — a toilet cleaner jar, an egg box, a tissue paper box, a glass cleaner bottle, a ketchup bottle, a soap box, a cooking oil bottle. These jars contain Bournvita powder inside them but don’t look like the Bournvita jar they were meant to be.

“An out of the box thinking, the concept! My best wishes to the entire team who came out with this concept ! I am sure the kids and parents both will enjoy this ! Excellent ! Keep it up !” (sic), wrote a user on Twitter.

“Every Parents must watch…Very bold commercial. stretched, convoluted use of GV brand power – but works for the extraordinary message. great marketing! (sic),” wrote another user.