Arjun Kapoor on ‘Boycott’ trend against Bollywood: We tolerated a little too much but now…
Arjun Kapoor has shared his thoughts on the ongoing industry controversy caused by the boycott trend. He believes Bollywood has had enough of it and that the industry must band together to combat such boycott trends.
Every other film these days is the target of a social media boycott. Netizens are now focusing on Ranbir Kapoor’s Brahmastra, Hrithik Roshan’s Vikram Vedha, and Shah Rukh Khan’s Pathaan, following Aamir Khan’s Laal Singh Chaddha and Akshay Kumar’s Raksha Bandhan. Arjun Kapoor has shared his thoughts on the ongoing industry controversy caused by the boycott trend. He believes Bollywood has had enough of it and that the industry must band together to combat such boycott trends.
Boycott hashtags against films are sweeping Twitter, resulting in lower box office earnings. On social media, almost every actor, filmmaker, and movie is receiving hateful comments. This has had a negative impact on Bollywood, which is currently experiencing a dry spell. Meanwhile, when members of the film industry discussed the boycott trend in support of films, Arjun Kapoor spoke out against it.
In an interview with Bollywood Hungama, the Ek Villain Returns actor said, “I think we made a mistake by being silent for so long. Our decency was taken for our weakness. We always believe in ‘let the work speak for itself, all this doesn’t matter. We tolerated a little too much. Now people are used to it.”
He went on to say, “We need to come together and do something about it because what people write about us or the hashtags that trend, are far away from reality. When we do films that do good at the box office, then at that time people like us not because of our surnames but because of the film. Ab zada hone laga hai…unfair hai.”
He further added: “On Fridays morning, the spark in people, the euphoria for a new film, the excitement in people, and the shine of the industry is coming down. Lagatar keechad uchaalte jayenge toh nayi gaadi bhi thodi si shine kho degi na? Humne toh kaafi keechad jhel liya hai pichle kuch saalon mein kyunki we have turned a blind eye on it. We think that people’s perception will change after the film’s release.”
Arjun Kapoor was most recently seen in Mohit Suri’s thriller franchise Ek Villain Returns, which grossed over 62 crores at the box office. The Gunday actor is overjoyed to have delivered his fifth biggest opening of his career. The actor’s next projects include Aasman Bhardwaj’s Kuttey and Ajay Bahl’s The Ladykiller.
