Bollywood has had a difficult time at the box office in 2022. While some films, such as Bhool Bhulaiyaa 2 and The Kashmir Files, wowed audiences, others bombed and faced Boycott trends on social media. Several Bollywood films, including Aamir Khan’s Laal Singh Chaddha and Akshay Kumar’s Raksha Bandhan, failed to capture the hearts of audiences. Prior to Raksha Bandhan, Akshay Kumar’s Samrat Prithviraj and Bachchan Paandey were both box office flops. Despite this, Akshay has now responded to any Bollywood films that are not performing well.
During the trailer launch of his upcoming movie Cuttputlli, Akshay was asked about the poor performance of Bollywood movies in the recent times. To this, the actor explained that he needs to understand what the audience wants. “Films are not working, it is our fault, my fault. I have to make changes, understand what the audience wants and there is nobody else to be blamed for it but me,” he said as quoted by Pinkvilla.
On Twitter a few days ago, Akshay also discussed the growing cancel culture against Bollywood movies. The actor stated that the boycott trend affects not only the industry but also the country’s economy.
“People are smart enough to understand what is wrong and what is right. I would just request them, don’t do such mischief, it’s not good and it hurts every industry. Abhi kya ho gaya hai, sabko apna apna kuch bolna hai. Ek film banti hai bohot saare paiso aur mehnat se and koi bhi industry ho (Everybody has a opinion now. When a film is made, there goes a lot of money and hardwork into it), it affects the economy of India and we actually indirectly are hurting ourselves only and I hope people realise this soon,” he told Hindustan Times.
On the work front, Akshay Kumar will be next seen in Cuttputlli along with Rakul Preet Singh. It is the Hindi remake of the Tamil film Ratsasan. While it is produced by Jackky Bhagnani and Deepshikha Deshmukh under their family banner Pooja Entertainment, Ranjit M Tiwari will be directing it.