TCS Becomes Top Company in Brand Value, Leaves Behind HDFC Bank: Report

Tata Consultancy Services (TCS), India’s largest IT company has become the most valuable Indian brand in 2022.

The reports are being analysed by Kantar BrandZ India rankings. Notably, the company rose two places up the ranking to achieve the Number 1 position that was held by HDFC Bank since the Kantar BrandZ India ranking was launched in 2014.

Kantar is the world’s leading marketing data and analytics company. On Thursday, the Kantar BrandZ Top 75 Most Valuable Indian Brands 2022 reported that values the TCS brand as worth $45,519 million, putting the company at the top. TCS’ brand value jumped 212 percent in 2022 from 2020.

Meanwhile, TCS leads an excellent performance in business solutions and technology providers in its own field and best among its competitors. The company now accounts for six brands and provides 24 percent of the ranking’s total value. Further, the brands are also playing an evolving role in India’s economy, helping to cater to domestic needs as well as those of global customers.

“Tech and IT companies benefited from covid in terms of growth as clients are now looking at having more of their data and infrastructure to the cloud, are much more concerned about data securitization security than before, investing in AI, and also the increasing emergence of service as a software. And these Indian companies truly provide them at a global scale,” Deepender Rana, executive managing director (South Asia- insights division) of Kantar, said.

TCS has emerged as the top Indian brand at 46th rank against 58th in 2021, according to the Kantar BrandZ 2022 Most Valuable Global Brands.

Further, Infosys rose more than fivefold to $29.2 billion to be the third-most valuable brand in the country, followed by Airtel and Asian Paints at $17.4 billion and 15.3 billion, respectively.

The Kantar report also said India’s technology industry in FY2022 crossed the $200 billion revenue mark, citing NASSCOM data.