Actor turned into Entrepreneur; know story of Alia Bhatt as owner of Ed-a-Mamma

As known actor Alia Bhatt has launched her own sustainable children’s brand called Ed-a-Mamma. While it launched in October on Firstcry.com., she announced it on Instagram a few days ago.

“Ed-A-Mamma combines two things that I care deeply about – our planet and our children. So I decided to create a world that nurtures in children, a love for nature. Knowing fully well that they will look after what they love,” the actor shared on Instagram.

Talking about the brand, it launched a collection of playwear for children between the ages of 2 and 14 and plans to expand to books, TV series, toys, and more in the coming years. Further, the collection is made from natural fabrics and comes with a seed ball, which can be planted. The tags can be made into bookmarks, the buttons are not made of plastic and leftover fabrics are converted into hair ties and bags.
Alia Bhatt’s sustainable children’s brand

Alia notably began her career in Bollywood with Karna Johar’s Student of the Year in 2012. Since then, she has had several Bollywood hits to her credit. Her latest film, Brahmastra, which also features her boyfriend Ranbir Kapoor, directed by Karan Johar, was slated for a 2020 release but has been delayed to the pandemic.

However, according to Forbes, she is also an investor and entrepreneur as well. Overall, she earned Rs.59.21 crore in 2019. Just two years after her first movie was released, Bhatt collaborated with Jabong to launch her clothing line in 2014.
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In 2017, she bought a small stake in StyleCracker, an online fashion styling platform founded by Dhimaan Shah and Archana Walavalkar. In 2019, Bhatt launched her own production house, Eternal Sunshine Production, and bought a new property in her residential building to set up an office.
Just last month, Nykaa’s founder and CEO Falguni Nayar confirmed that Alia Bhat has invested in the company. The amount has not been disclosed.

According to The Economic Times, she owns three other apartments in Juhu. She also owns a home in London’s Covent Garden, which she bought back in 2018.